A leading UK agency in brand experiences and events
Background
Strata was formed in 2018 through the merger of two agencies, led by CEO Simon Hambley and Client Services Director Cole Mulkerrins. Simon and Cole are both 30-year industry veterans with deep sector experience in branding and events. The vision for Strata is to build a vertically integrated global brand experience operator, with the ability to deliver a full suite of live, virtual, and hybrid events, content and digital solutions, to both consumer and corporate markets.
Since launch, Strata has begun to acquire other businesses with complementary and additive service offerings, including event production business ON, venue sourcing provider Trinity, and prize rewards and incentive agency Element.
The Ethos and Beechbrook investment will provide capital to support this strategy and facilitate growth in service offerings, as well as supporting a push into new sectors and new markets.
”We are delighted to welcome Ethos as our investment partner. The team have demonstrated a ready grasp of our strategic ambitions and their support enables us to move ahead with our acquisition plans to develop the business. We have thrived to date on delivering exceptional service to our clients, ensuring we nurture long-term partnerships that give winning value to them while enhancing their brands. We look forward to building on this with the team at Ethos.
Simon HambleyCEO
”We first met Simon a year ago and were immediately impressed with his entrepreneurialism and deep sector knowledge, having started his first business at the age of 22. We have tracked the continued growth of the business organically and by acquisition and experienced at first hand the quality of their client offer, which was more than reinforced by those customers to whom we spoke. We look forward to supporting the team in making further acquisitions to expand their proposition in terms of service, geography and sector verticals.
Julian CarrCEO at Ethos