Closer Pets

Founded in 1986 by husband and wife Chris and Barbara Kirk, Closer Pets is a leading manufacturer and distributor of pet products, specialising in automatic feeders and smart cat flaps.

Background

Closer Pets has established a reputation for designing and marketing unique and innovative ranges of patented pet products including pet doors, feeders, watering fountains, and pond filters.

Headquartered in Surrey, Closer Pets sells its products across the UK, Europe, the US, and Australia. The company is led by CEO Matthew Stead, formerly of Pets at Home. The buyout presents an opportunity to further innovate in technology-led products while driving both domestic and international expansion.

Status

Current

Country

United Kingdom

Strategy

Private Equity

Sector

Consumer

Entry

December 2019

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”Pet products is a very attractive market with the ‘humanisation’ of pets and Chris and Barbara have successfully built a market leader in their niche. We look forward to working with the management team to help deliver the next stage of growth in an attractive and growing sector and we are delighted to have given our private investors the opportunity to participate in an exciting journey.
Julian CarrCEO at Ethos

”We are delighted to be backing Closer Pets, a long-established market-leader known for its range of high-quality tech-enabled pet products. The combination of current management with seasoned primary buyout operator Ethos, would seem the right fit to drive continued growth in its attractive end market.
James SalmonDirector at Shawbrook Financial Sponsors

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