Motocaddy

Founded in 2004, Motocaddy is an established, market-leading brand with a proven track record of providing a suite of technology-led golf products, with a particular focus on powered golf trolleys.

Background

Motocaddy’s experienced management team have cultivated a leading reputation for product quality, design and technological innovation.

The buyout presents an opportunity to back an experienced team, led by CEO John Helas alongside management team members Neil Parker (Sales Director) and Paul Straker (Product Development Director), to continue to deliver ongoing product innovation and to drive domestic and international expansion.

High net worth investors of Ethos Partners provided the equity funding and together with a unitranche debt facility from Beechbrook backed the management team to acquire the business for £22m from its shareholders.

Status

Current

Country

United Kingdom

Strategy

Private Equity

Sector

Consumer

Entry

October 2019

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”We are thrilled that Ethos will be partnering with Motocaddy to support the delivery of our growth plans. The Ethos team have understood our business throughout the process and I look forward to working with Sandy and the team as we all look to take the business forward.
John HelasCEO

”The team at Motocaddy have successfully built an internationally recognised consumer brand, which is underpinned by the quality of its product, innovation and people. We believe the business is well placed to continue to expand internationally across existing markets and elsewhere. We look forward to supporting John, Neil, Paul and the rest of the team on the next phase of their journey.
Sandy FarmerPartner at Ethos

”We are pleased to have completed this investment into Motocaddy, having been impressed by the management team and the products during our due diligence. Ethos and management’s plans for the business are exciting and we are looking forward to supporting them going forward.
Jon HerbertManaging Director at Beechbrook Capital

Responsible Investing
At Ethos Partners, we wholeheartedly embrace responsible investment principles. Our commitment is to integrate sustainability factors into every aspect of our investment strategy and decision-making, recognising the profound impact these considerations have on long-term financial performance and the well-being of society. We recognise that responsible investing is a fundamental driver of sustainable value creation. Our approach not only seeks financial success but also aims to make a positive and lasting contribution to the world. By aligning our investments with responsible principles, we strive to deliver value to our investors and to the broader community.

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Diversity & Inclusion
We believe that diversity and inclusion are essential for innovation and long-term success. Ethos Partners is committed to fostering a diverse and inclusive workplace and investment community. We recognise the importance of diverse perspectives and experiences in driving excellence and ensuring equitable opportunities for all.

Ethos Partners LLP is authorised and regulated by the Financial Conduct Authority (No 813812) Registered in England and Wales OC420647.
Registered Office: Ethos Partners LLP, 1 Earlham Street London WC2H 9LL.

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